How to Setup Convert Pro Events in Google Tag Manager

Convert Pro offers seamless integration with Google Analytics. Therefore, if you have already added the Google Analytics code to your website, your Convert Pro events will automatically be tracked by Google Analytics.

But, if you are using Google Tag Manager, then you need to make following changes to track Convert Pro events in Google Analytics.

1. Login to your Google Tag Manager Account
2. Create New Custom Variables for Convert Pro Google Analytics Events
3. Create Generic Event Tag & CONVERTPRO Trigger
4. Enable Google Tag Manager Support in Convert Pro WordPress Dashboard
5. Verify the Convert Pro events in Google Analytics

1.  Login to Google Tag Manager

Firstly, you’ll need to access your Google Tag Manager account.

2. Create New Custom Variables for Convert Pro Google Analytics Events

We begin by creating the first Data Layer Variable – Event Action as shown below.

• Navigate to “Variables.”
• Click on “New” under User-Defined Variables.

• Select variable type as Data Layer Variable

Create the following variables one by one:

Variable Name: Event Action
Data Layer Variable Name: eventAction

Variable Name: Event Category
Data Layer Variable Name: eventCategory

Variable Name: Event Label
Data Layer Variable Name: eventLabel

Variable Name: Event Value
Data Layer Variable Name: eventValue

Variable Name: Non-Interaction
Data Layer Variable Name: nonInteraction

Once all 5 variables are created, it should look as shown below.

3. Create Generic Event Tag & CONVERTPRO Trigger

With the 5 new variables, you are ready to create your new event tracking tag. Follow the steps mentioned below to create new Generic Event tag and CONVERTPRO trigger to track events.

You can also follow the steps written below.

Create a New Generic Event Tag

• Click on “Add a New Tag.”

• Name the Tag as “Generic Event.”
• Select Tag Type as “Google Analytics: GA4 Event.”

• Configure the tag with the following Event Parameters:

• Set the Google Analytics Settings variable.
• Enter your Measurement ID.
• Save the Tag.

Create Trigger for Convert Pro Events:

• Click on “Triggering.”

• Click on the plus (+) sign to create a new trigger.

• Name the trigger as “Convert Pro Events.”
• Select the trigger type as “Custom Event.”

• Set the Event name as “CONVERTPRO” 
• Save the Trigger.

Publish Changes:

Save and publish the changes in Google Tag Manager.

4. Enable Google Tag Manager Support in Convert Pro WordPress Dashboard

Open your Convert Pro dashboard by logging into your website.

• Click on “Settings” in the Convert Pro Dashboard.
• Click on “Addons”.
• Select Analytics Addon – Install and Activate it.
• Click on “Analytics”.
• Select Authorization Type as “Already Added Google Tag Manager Code”.
• Save the Settings.

We have an article where you can read more about Convert Pro’s integration with Google Analytics

5. Verify the Convert Pro events in Google Analytics

After all the settings are done, fill in the dummy data in your current pop-ups and submit them to see the event in Google Analytics. You can see the events under the REAL-TIME tab in Google Analytics.

You have successfully configured Convert Pro events in Google Tag Manager.

Note: To enable the “anonymize IP” option for Google Analytics using Google Tag Manager, you need to specify the following for every tag you add.